Public Image
All the good that America have done for Iraq, if ever there is, no body knows cos the people of Iraq don't see it. All it takes is one rotten incident, and it is shown on TV for all to see, over and over and over again. And now America is the bad boy in the eyes of Iraq. Whatever credibility do they have when they talk about democracy and human rights? Nobody listens anymore. Bad boy, bad boy.
The moral of the story for the PR people? If you do something good, blow your trumpet on TV for all to see. Don't hide it in the closet and nobody knows about it.