Sell Your Knowledge
Nothing attracts the people like the sight and smell of money.
Have a seminar like "How to Make More Money" and you get a stampede of people desperate to give you their money so that they can make more money. The smart ones make money teaching people how to make money.
Yesterday I read from a covert manual on the Art of Sexual Seducation about the many ways get a phone number from a stranger.
Everyone of us know something that some others don't know.
What we know could be of value to some other people.
The question is:
"How can we monetize our knowledge?"
"How can we sell our knowledge?"
Another friend of mine is in the HR dept. She sits on the interview panel on job recruitment. She knows the inside - what recruiters are looking for in a candidate, how they sift out the right ones, the questions they ask, the mistakes candidates make, etc.
I thought, wouldn't these knowledge be useful to those looking for a job, before they enter the interview chamber of judgement?
Even the bad experience makes us wiser. I could have written books like "10 Ways to Screw up Your Relationship?" Someone wrote a book on "How to lose a Guy in 10 Days".
What if she could sell her knowledge?
The problem is many of us don't know how to sell our knowledge cos it involves creating the publicity, copywriting, knowing how to make presentation, overcoming your fear of public speaking, renting a room, etc, etc, etc.
Sunday, January 02, 2005
Sell Your Knowledge
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