Sunday, January 02, 2005

MLM

MLM
Mention the word 'Multi Network Marketing'.
Losers hate it, esp those who put in the money and don't see the returns after a few months. They 'lose' the money. But a few love it cos they make money out of it.

Naturally I put up my defence radar.
It feeds on the desperation of the people to make quick money.
It feeds on the greed of people to become rich.
Scientifically, how can a pyramid system works?

The MLM is so abused cos the product is more expensive than the retail store although they claimed that they cut advertisement cost. But the earning goes to your upstream.

It still have the substance of a pyramid system cos they talk about recruiting more people. And individually, they buy more than they can consume cos of the discount.

When I enter an MLM environment, it's like a religious experience. It hits you 7 times.

First, he showed me the CEO office with a view of the sea. That's the view of success. The hidden message - "Visualise your dream"

2nd, he showed me a rows of picture after picture of ordinary people who makes BIG money. The Hidden message - "Your dream can come true"

3rd, as we pass by his friends, he stop each of them to ask them to share in a few words their testimonies. The hidden message - "These people here are living their dreams"

4th, we sat down with his sponsor. His sponsor earns a 5-figure pay. Hidden message - "5-figure income is a possibility"

5th, she showed me an album of people who were miraculously transformed by their product. Hidden message - "This is a wonder miracle product"

6th, he said that if I join him now, we are at the top of the branch and we can make more. At the bottom of the pyramid, a little harder. And to make it more attractive, he will help me recruit a member under me. - "There is big money to be made"

7th. They sensed my reluctance. I said, let me try the product and if it works a miracle for my uncle, I will sell my soul and become their evangelist. They kept quiet about the challenge. I said seeing it for myeslf is believing. They kept quiet.
Out came the last persuasion. "I would be a fool to walk of this opportunity."

I'm a skeptic cos they are more losers than winners. A lot of people got burnt and words of mouth get around that it is just another scam for a pyramid scheme disguised in the religion of success.

But Robert Kiyosaki offers another view in his book "Rich Dad's Busines School for people who like helping people"

He said there are two reasons for joing an MLM
1 - To acquire the mindset of an entrepreneur. It is not to make money cos one cannot make instant money in 6 months to a year. It takes 5 years to transform every aspect of your life to behave like a business person.

He said the objective is not to make money. Making money is short term. The aim is to build an asset. The asset is building a network of friends.

It reminds me of the parable of one who carries the bucket of water from the well to the village and sell it with whatever he can carry. The other build a pipe. He sees on income everyday unlike the bucket carrier. In fact, he put in more money to dig the ground and lay the pipe. It tooks months and years and no result in sight.

But when all is ready, finally the day came. He turn on the tap, and the wealth flow. The businessman think long term.

Joining MLM is an education in developing the mindset of a businessperson, to think long term, to invest in building assets, to let the system runs automatically.

2nd Reason - To help others. Robert believes what Zig believes - that if you help others to succeed, you will also succeed. Maybe this is the universal law of nature. Like the law of gravity, whether you believe in it or not, it works. What you sow, you reap. Whatever you send out, it returns to you like a boomerang.

Is MLM for you? Believe in the product and the system. And go for the long haul.

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