What's in a Beauty Contest?

What's in a Beauty Contest?

A certain Miss Singapore Universe shared her thoughts about the Beauty Pageants and I concurred.

Beauty contest is not about character and personality. Afterall, it's called a beauty contest, not an IQ contest.
Every country has its own ideal standard of beauty. Therefore at the International Beauty Contest, whatever criteria judges are looking for, represent only one ideal.
In one country, beauty must be natural.
In another country, every contestant must sign a paper to allow the surgeon to enhance their asset.
Natural beauty vs plastic beauty.
What's short in the land of the tall, is normal in the land of the short. So, by whose standard do we measure the ideal height?

What's beauty? Is it just the height, the curves, and some display of wits and political correctness in the Q&A?