Business Strategies
If you can't beat your rivals, buy them over. That's one of the business strategies used to domain a market.
When Microsoft could not beat Borland on technology, they buy over its top employees. Do you know that C Sharp was created by the architect of Delphi?
Once upon a time, most of the coffee shops in Singapore were privately owned. Then you see a lot of 'S21' name in its place. Now only the name 'Kopitiam' is seem in just about every coffee shop in Singapore.
The Price is Right
A director was once asked his secrets to getting his lady actress to strip naked for his movie. He said, "simply offer to double her salary. If she refused, double that amount again...until she reach the point of agreement". How well he understand the psychology of human greed, and the threshold of temptation.
For example, I hate crockroaches. But if you point a pistol at my temple and threaten to blow my brain out, I will eat it. Or if you offer me $10,000 to eat croachroaches in a Fear Factor contest, I will eat it.
When the price is right, you can buy a person's soul.
Monday, March 29, 2004
Business Strategy
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